Hello fellow Chuckaholics, I wanted to talk about the frustrations I’ve been feeling with NBC, the host network of my favorite tv show, Chuck. You see, I am one of those fans. I have participated in the Finale and a Footlong campaign, the Have a Heart Renew Chuck American Heart Association campaign (and it’s successor, the birthday greetings for Zachary Levi campaign), support the podcasts, etc. I am a Chuck cheerleader, for lack of a better description. It is because of this heartfelt view and commitment that I feel frustrated with the lack of effort on the part of NBC to promote the show.
Word of mouth and fan efforts such as ours were what contributed to saving the show and giving us a <shortened> 13 episode season 3. The show won’t premiere until March 2010, but NBC says it will used the Olympics to hype the show. NBC has gone so far as to give fans an offshoot website, http://www.chuckmeout.com
Sounds great, doesn’t it? Not really when you peel back the onion. The main NBC website hasn’t been updated in months, and the ChuckMeOut site has added very little content. Add to that a hostile moderator on the main community board who has successfully quelled conversation for months, and the little show that could is being left to frustrated fans to promote. I’m fine with continuing with fan efforts, but throw us a bone already! I took heart when reading Mr. Jeff Gaspin’s resume when he took over for Ben Silverman as the head of the entertainment division at NBC. He has served as the President of NBC Universal Cable and Digital Content. I hoped for a fresh approach and a lot more on the web page front. I don’t know how else to ask NBC to help the fans keep the buzz alive!
Here are my suggestions:
1. Update the websites. There are plenty of other sites generating great buzz about Chuck. Why arent’ you? I would think that the corporate page would want fans checking its site and thus maybe sticking around and checking out what else NBC has to offer.
2. Work to unblock the IP address issues so our international fans can at least see the extras (webisodes, etc) that have been promised. Fans have demonstrated their loyalty by exceeding the 1 MILLION streams in roughly a month and a half of that campaign on ChuckMeOut. As of right now, fans have streamed 1,168,087 episodes of Chuck!
3. Relook and revamp the NBC board rules. If any publicity is good publicity, then let the fans talk! As long as fans aren’t verbally attacking one another or making racist/sexist remarks, then just about anything should go. Board volume/traffic dropped dramatically and it isn’t because of the summer holidays.
4. And finally, post the rest of the episodes online. The Chuck Me Mondays crowd continue to watch Chuck on Mondays and twitter. They have been very successful in getting Chuck to “trend” and thereby keeping the buzz alive.
Please, NBC, help us help you! Chuck is a great show and it deserves the buzz we are continually trying to generate and keep alive.