All The Skews You Can Use
For viewing audiences in general, but for the audience of Chuck in particular, I think this can only be interpreted as good news.
The Nielsen Company said Tuesday that its television measurement homes would soon be Internet measurement homes too, bringing the company a step closer toward providing the integrated ratings that media companies are demanding.
Yes, the number of homes polled still seems frightening small – but I’m not a statistician, so what do I know? Still, I firmly believe that Chuck‘s audience skews older than the advertisers preference and more tech savy. I also believe that there are far more internet viewings of the show than TV viewings on Mondays at 8 PM eastern. We tend to watch multiple times over the course of weeks and months.
There are reasons for that. One is that the show is structured to reveal plot points over time, causing the fans to re-evaluate and reinterpret what they’ve already seen. That’s an invitation to re-watch episodes if I’ve ever seen one! It’s good to see Nielsen attempt to capture that.
If the audience does include a large number of internet viewers like I think it does, then the ratings gap between Chuck and say, House, will lessen. It’s to NBC-U’s benefit to register that information.
A question for you, then, the reader. How have you been viewing Chuck? On-line? DVD? DVR? Not at all since May? Is this different from your habits during the season?
And finally, do you think your TV viewing habits in general are changing at all because of the internet?