Less than three days from the season premier, and NBC continues to do a fine job of promoting Chuck. This spot on NBC’s Today Show is great introduction to a broader audience than the male “geeks” that tuned in starting two seasons ago. What NBC failed to do to promote Chuck amounts to very little. Well, I would have loved to see any or all of the stars on Saturday Night Live, but I suspect that audience already watches.
And in related news, rumors were started in the NYT that Jay Leno may move back to his late-night time slot (also see here). I start to like this Gaspin guy.
Finally, you may have seen this before, but I hadn’t. Here Zac talks about his debut as director in an upcoming episode. I’m really looking forward to seeing that.
Update: It looks very much like the rumor about Leno is fact (even if details are yet to be worked out) and that it is the entertainment news of the day. The question is immediate: What does this mean for scripted shows, like Chuck?
This conversation is already happening. Writers, producers, fans of scripted content (and ok, Leno haters) are fist-bumping. If and when the rumors become reality it will be hailed as a great victory for scripted content.
But is it?
Time will tell. Certainly for the remainder of this season it wouldn’t be a great victory. It’s not like NBC has five NEW hours of scripted content a week outside of the scripted shows it had already penned into the schedule. I’m not sure there will be even one additional scripted show this season.
A victory for the affiliates this season perhaps if NBC reshuffles its deck to move more scripted content (plus an hour of the Biggest Loser) to 10pm, but that’s a reshuffle that adds no new scripted content.
As for next year, if NBC winds up with 5 more hours of scripted content than it had this year, or even three or four, it’s hard to see that as anything but a plus for people involved with scripted.
But what if it’s one extra hour, or no extra hours and they just move more of the scripted content that would’ve aired at 8pm or 9pm to 10pm, and back fill with unscripted?
Yeah – I’m of the opinion that this relieves some of the pressures on Chuck, because NBC-U will indeed have more slots to fill, whether or not they chose to fill them with scripted shows. They now have the option. NBC need to take gambles (plural) with new shows, but a show like Chuck was always a gamble for them. It was different from the beginning. It falls nicely umbrella that NBC wants to be – a place for quality shows that are unlike the fare offered by CBS and ABC. (I leave off Fox intentionally. I think they still have no idea how to compete with House directly. Fortunately, I also believe that House is past it’s prime, and is not a real threat to Chuck‘s ratings.)