Chucktoberfest is underway! We’re showing our Chuck love and obsession, careful to stop short of that stalker line, in all the usual ways; watching and re-watching, and talking about Chuck. This time however we’re doing a bit more. We’ve organized here at ChuckThis to be a clearinghouse for information on how you can contact the sponsors of Chuck and show them your appreciation for their support of Chuck. But the big question is this, why? So I ask you why not? We have a fanbase, we have a way to communicate like never before, and we have savvy. We are on to the game. So why Chucktoberfest? The game has changed. I blame Al Gore and the whole world wide web thing. After the jump.
There was a time, and I actually remember those times, when TV meant 4 or 5 channels, if you were lucky. Choice was whatever the three networks decided to air or a doccumentary on PBS, and if you wanted to see it you sat down at the appointed time or you waited for re-runs. Advertising was a lot simpler then. You could count on a large portion of the viewing public on any given network on any given night since there weren’t many other choices. And most people had to get up to turn the channel. Those days are gone, and we have to wonder if some of the effectiveness of TV advertising went along with them. But companies still want to get their message out there, and TV is still one big way.
The big change came with the VCR. With cheap videotape and the ability to watch shows on your schedule came the other great power for the TV viewer. The power to skip the commercials. Broadcasters, advertisers and the Nielson’s have been trying to figure a way around that ever since. The problem only got worse with iTunes and streaming video and downloads. All of the sudden that 8PM timeslot on NBC that is selling ad time is only one of many choices for the viewer. We can watch virtually any time we want via DVR, Hulu, Amazon and iTunes rather than feeling the need to park ourselves on the couch at a specific time. Then for the advertiser it gets even more confusing. If you watch live you see one set of ads. On Hulu? Still ads, just different ads. OnDemand? Yep, different ads. Amazon download or iTunes? no ads. So how does an advertiser reach the audience? More to the point, how does an advertiser know he’s reaching the audience? Easy, we tell them. And that is the big push on the commercial side of Chucktoberfest. Tell the advertisers that at least on Chuck their ads are noticed. We make it a point to notice and to support them in whatever way we can in return for helping to bring us Chuck.
Things To Do
1) Watch Chuck. This goes without saying. Watch Chuck live, especially if you are a Nielsen houshold. If you aren’t, well watch live anyway, because really, do you want to wait? While you’re at it get others to do the same. Casually visit friends and relatives at 8PM Monday and change the channel from Dancing With The Stars to Chuck. They’ll thank you in the end.
2) Re-watch Chuck. Chuckaholics attack every Tuesday night at 10PM EDT (soon to be EST I assume). And yes, NBC does count that in their internal ratings system. Follow Faith (aka ChuckNewbie8 here, ChuckNonpareil8 on the NBC boards and jemjoven on twitter) on twitter. She is the motivating force behind Chuckaholics attacking the NBC streaming re-watch. Ok there are others (iheartmondays1, keepchuckalive and shoelin_1685) but Faith is our fifth Beatle and an official unofficial member of the staff, so we’re giving her the credit. Enhance your viewing experience by joining in the conversation that takes place on the NBC boards at the same time. If we can crash NBC’s servers they’re bound to notice.
3) Support the sponsors of Chuck. This is where we are making our big push as a clearinghouse for information. We (meaning mostly Joe and Amy) have provided a ton of links people can click on to give the advertisers feedback and support, handily re-produced at the end of this post. There is everything from comment forms to twitter accounts to facebook pages you can use. And we can see that people are clicking on them, but not enough! Most links get a click or two a day, let’s shoot for at least 3 or 4. If you follow up on two or three each day we should have a lot more impact.
4) RewardTV. This is potentially a very big way, since it feeds into the research the Nielsen’s do. Within 24 hours of air time, log in and complete the survey for Chuck. Make sure you took note of both the product placement and the ads run, because they will ask about both. Good feedback on product placement is a potentialy big win for the show itself, since those promotional considerations likely go directly into helping production costs. When you see a company like Toyota or Subway doing both product placement and commercials, be sure to note that, and perhaps send them a nice thank you, because they are helping support Chuck.
5) Buy Chuck. Have a Nerd Herd lanyard for your ID yet? Why not? Your Buy More mug? Seasons 1-3 on DVD/BRD and/or iTunes/Amazon? Buying merchandise may help either NBC or WB, but we want both to like Chuck and support it.
OK, so there’s the eat your vegtables do your homework and brush your teeth part of Chucktoberfest, except the watching and re-watching part, we assume if you’re here you enjoy that. Now for the community fun and party part. This is fun, remember? So we now announce the Chucktoberfest Beer Bash coming to a livingroom near you, October 25th. It turns out that both Budweiser and Stella Artios are sponsors of Chuck. And what month long festival in October would be complete without beer? The plan is, assuming you are legally able and can do so responsibly, buy some of the beer sponsors beer, tell them you have done so and why, and we’ll all join in having a Monday night online beer bash while watching Chuck. As far as I know it’s relatively safe to tweet, facebook, blog and comment while tipsy and watching Chuck. And if you don’t drink it should be amusing to see the rest of us forget how to type and spell as the night goes on since drinking games will not be discouraged. 😉 In addition we are told that Canada is a sponsor of Chuck in some markets. Canadian beer will therefore be an acceptable method of supporting Canada should you choose to do so.
So will it mean anything in the end? Who knows, but it should be fun. The cast and crew of Chuck goes to tremendous lengths to give us a great show and to show us fans how much they appreciate our support. I think we owe them the same. They’re going all out this season, from amazing guest stars to Yvonne in a bikini, to make this show an entertaining hit, so as not your ordinary fans it’s up to us to at least try to see that reflected in the ratings and fan support. Me, I have the sneaking suspicion that they notice and it helps them through those 18 hour days. I say we go for it. Besides, rumor has it that if we bring the ratings up to a 2.2 during Chucktoberfest the entire cast will all dress in lederhosen for a publicity photo.* So support Chuck, throw a Chucktoberfest Beer Bash! and see Adam Baldwin in lederhose.
*(There is nothing to this rumor, I decided to start it to see if, like Linda Hamilton as Chuck’s mom, it might come true.)
Here’s What You Can Tell The Sponsors of Chuck
Dear [Paste Company Name Here]
I am a fan of the NBC television’s Chuck, and wish to thank you for your continuing advertising support of this show. Because Chuck fans are active, engaged and intelligent viewers, your advertising dollars were well spent. Because of your good decision to support this show, I promise to consider your product when making my consumer choices.
Follow All-State Insurance on Twitter (from your Twitter account, type: “@allstate I follow YOU because you support #Chuck on @NBC #Chucktoberfest!)
All-State Insurance on Facebook
Allstate “Contact-Us” Form
Allstate Direct Website Email
Anthem Blue Cross (health insurance)
Anthem Blue Cross Website Members can leave feedback (see link at the bottom of their page).
Arby’s Welcome Page Instructions: For “Feedback Regarding”, select “Other”, and for type of feedback, select “Positive” and click continue. For positive feedback, no personal information is required. Paste your message in their form.
Follow Arby’s on Twitter (From your Twitter account, type: @Arbys I follow You because you support #Chuck on @NBC #Chucktoberfest!)
Bank of America
BB&T Contact Us Form Instructions: Click on “Secure On-Line Contact Form”, fill in the required contact information and your message.
Behr Premium Paints
Bing Search Engine
(This URL has extra information embedded that may not apply to you. To get to them directly, go to http://www.bing.com and click on the link that says “Tell us what you think” in the lower right hand corner.)
Follow Blackberry on Twitter (From your Twitter account, type:@BlackBerry/blackberry-on-twitter I follow You because you support #Chuck on @NBC #Chucktoberfest!)
BlackBerry on Facebook
Blue Cross Blue Shield
e-mail email@example.com (e-mail) or go to
The BCBS Contact page and enter your location, then “Contact us”. They will provide a link to “e-mail technical questions” about their local or state-wide affiliate. I believe http://www.carefirst.com/mos/CareFirstDirectEmail.htm is Maryland’s BSBC affiliate, where the message can be sent.
Anheuser-Bush Contact Us (they ask to verify that you are 21 and older)
Carnival Cruises Site
Follow Charles Schwab on Twitter (From your Twitter account, type: @charlessechwab I follow You because you support #Chuck on @NBC #Chucktoberfest!)
Charles Schwab Facebook Page
Charles Schwab Customer Service
Charmin Ultra Strong Web Page
Chase Blueprint Contact Page
Chevrolet Family of Vehicles (Instructions: click on “OTHER – I have a question/comment not related to any of the categories above.” And continue.)
Follow Chrysler on Twitter (From your Twitter account, type: @chrysler I follow You because you support #Chuck on @NBC #Chucktoberfest!)
Chrysler on Facebook
categorical contact so no specific ad contact
(??? No obvious on-line contacts.)
Follow Dairy Queen on Twitter (From your Twitter account, type: @DairyQueen I follow You because you support #Chuck on @NBC #Chucktoberfest!)
Disney (Beauty and The Beast)
(Instructions: Click on “Questions” in the middle of the page to give feedback. Also click their Facebook page link to share it with your friends).
Dodge Journey Instructions: Click on “I need customer assistance.” and thank them for advertising on NBCs Chuck.
Dodge Ram Trucks
Dodge Ram Trucks Instructions: Click on “I need customer assistance.” and thank them for advertising on NBCs Chuck.
Follow Dunkin Donuts on Twitter (From your account, @DunkinDonuts I follow You because you support #Chuck on @NBC #Chuckoberfest! ) I added “That plus I LOVE your coffee!!”
Follow Dunkin Donuts on Facebook
Dunkin Donuts Website contact
Follow Dreamworks on Twitter (From your account, Tweet Dreamworks by typing: @dreamworks I follow you because you support #Chuck on @NBC #Chuckoberfest!)
“Please read carefully before submitting a question: DreamWorks Animation’s company policy prohibits us from accepting or considering unsolicited submissions of creative ideas, scripts, stories, treatments, suggestions, artwork, inventions, technology and any other materials. Therefore, we cannot accept such submissions from you and must request that you please refrain from sending us any unsolicited materials.”
Follow Ford on Twitter (From your Twitter account, tweet Ford by typing: @ford I follow you because you support #Chuck on @NBC #Chuckoberfest!)
Follow Ford on Facebook
Website contact Instructions: In the box in the lower right hand corner, select “Comments about Ford.com” OR “Sales and advertising”, then enter the mandatory information and our message.
Geico Twitter help page. (From your Twitter account, tweet Geico service by typing: @GEICO_Service I follow you because you support #Chuck on @NBC #Chuckoberfest!)
GEICO Communications Department
One GEICO Plaza
Washington, D.C. 20076
General Electric (GE) (The current owner of NBC Universal)
General Electric General Contact Address
H&M Contact Us Page (Instructions: Choose area Marketing, and send your message.)
Holiday Inn Express
Holiday Inn Customer Care (Instructions: Select from the drop down menu “General comments and Compliments” and tell them you appreciate their continuing support of NBC’s Chuck.)
Home Depot Contact Us Page Instructions: 1) Select “Other” as your area of interest, 2) Select “Other” as Your Feedback 3) Supply your name, email (required information) and enter the message.
Follow Home Depot on Twitter (From your Twitter account, type: @homedepot I follow you because you support #Chuck on @NBC #Chucktoberfest!)
Honda CR-Z on FaceBook
(no obvious contact information)
HTC EVO 4G Sprint
Sprint HTC EVO 4G Phone
Instructions: Select Yes or No to specify if you already have Sprint Service, From the drop down menu, select “General Inquiry for topic AND for subtopic that best matches your issue”, paste your message in the box and supply your identification as you see fit.
Apple iPad Instructions: From the drop down menu, select “Enhancement request” and paste your message. For Operating System and configuration, choose any selection.
Apple iPod Nano Instructions: From the drop down menu, select “Enhancement request” and paste your message. For Operating System and configuration, choose any selection.
JC Penney on Facebook
Follow JC Penney on Twitter (From your Twitter account, type @jcpenney I follow You because you support #Chuck on @NBC #Chuckoberfest!)
Email JC Penney General Inquiries Instructions: From the drop down menu, select “Advertisements” as the topic.
Jeep Home Page Instructions: Near the bottom, click on “Contact us”, then click on “I need CUSTOMER ASSISTANCE.” Click on the tiny “Send us an Email” in the upper middle of the page. For the question “Is this a question regarding your Vehicle?”, select “No” to disable the VIN inquiry, and provide other required information, and your message.
Jennie-O Turkey Burgers
Jennie-O Turkey Contact Us Page Instructions: Fill the required fields in their form and send our message.
Lenscrafter Contact-Us Page Instructions: Near the bottom, see their “e-mail us” link, click on that and fill in the required information and our message.
email them directly at firstname.lastname@example.org
Macy’s Inc. Contact Us Page
Microsoft Customer Service Contact-Us Page
There is also a FEEDBACK link at the bottom of that page that I have not tested, but may be more germane.
Mounds and Almond Joy
Hershey’s Contact Us Form Instructions: Enter in your birth date, click Submit, and enter in our message.
NBC Contact Us Page Instructions: Select Chuck in the drop down menu, and provide the required information and our message. OR
At the bottom of this page, click the link for FEEDBACK (but this seems to bring up a somewhat intrusive survey.)
Neutrogena Cosmetics on Facebook
Neutrogena Contact Us Page Instructions: Select “Company Information, Sponsorships, Donations and Policies” from the drop-down menu and send our message.
Nissan Juke Sport Cross
Nissan Contact Us Page Instructions: In the drop down menu for “I have a question/comment about…” select “Nissan North America, Inc.”
Follow Ocean’s Spray on Twitter (From your Twitter account, type: @oceansprayinc I follow You because you support #Chuck on @NBC #Chucktoberfest!) (Yes, they removed the redundant s in the tweet handle!)
Ocean’s Spray on Facebook
Piedmont Natural Gas
Progressive Car Insurance
Progressive Car Insurance Contact Us E-mail form Instructions: Select “I have a Question or Comment” from their Topic drop down menu, fill in the required information. They also have a check box to optionally allow your comment to be used in their advertising.
Progressive on Twitter (From your Twitter account, type: @progressive I follow You because you support #Chuck on @NBC #Chucktoberfest!)
Progressive on Facebook
iRobot General Inquiry and Comments Instructions: Only an e-mail address is required. Send your message here.
E-mail iRobot corporate headquarters at email@example.com
E-mail Media-Contact at firstname.lastname@example.org
Sensodyne-US Contact US (for US customers only – sorry!)
Sharp Aquos Quattron tv
Sony Playstation Move
Stella Artois Beer
Subway Customer Service Contact Us
Follow Subway on Twitter (From your Twitter account, type: @subwayfreshbuzz I follow You because you support #Chuck on @NBC #Chucktoberfest!)
Subway on Facebook
Time Warner Cable
Toyota (Sienna—in show promotion)
Follow Toyota on Twitter (From your Twitter account, type: @toyota I follow You because you support #Chuck on @NBC #Chucktoberfest!)
Follow Toyota on Facebook
Toyota Contact-Us Page Instructions: Click on “E-Mail Toyota” near the bottom of the page. Sadly, they ask you to create an account before you are allowed to proceed.
Tropicana Trop50 OJ
Follow Tropicana on Facebook
Tropicana Website Contact Instructions: Select “other” as your reason for contact, and “refrigerated products” from the drop down menu. On the next page you are required to enter both a physical address (which I find intrusive) and an email to proceed. On the next page, select “Trop-50” from the drop down menu, and enter our message.
Follow Verizon on Twitter (From your Twitter account, type @verizon I follow You because you support #Chuck on @NBC #Chuckoberfest!)
Verizon Contact-us Page Instructions: Enter your zip-code into the box, and click on the arrow. Locate the “Send an e-mail” box, and in the drop-down menu, select “I am not a customer,” and click on the arrow to see the contact form.
Verizon Wireless Services
Verizon Wireless Customer Services Instructions: In the “Send an E-Mail” box, select “I am not a customer Yet.” and enter the required information and our message in the form provided. If you ARE a Verizon Wireless customer, select that option, and find “Send an E-Mail” on the next page. Enter the required information and our message in the form provided.
This one is FUN! Versace’s site does not allow “deep” links, so go to their main site, select the desired language and enjoy the fashion show for a bit. After a few moments a menu bar appears. In the lower right hand corner, “mouse over” “Versace Corporate” and select “Contacts”. Fill in the required information and send our message.
Versace on Facebook
Versace on Twitter (From your Twitter account, type @versace I follow You because you support #Chuck on @NBC #Chuckoberfest!)