Chuck, Renewal, Ratings and Product Placement

All From ChuckTV.net

If you haven’t seen it already, I strongly recommend you watch or listen to the latest, special episode of Chuck vs. the Podcast. And if you have, please watch it again and then tell Mel, Liz and Gray what you think.

My opinion is that they’ve given us strong reporting and analysis, and boy, do I appreciate it. Even better, it gives a solid basis for having some hope and even confidence in the possibilities of a 5th season and syndication. For me, those would be good things. I’m not one who wants to see Chuck go on too long and die with a whimper. I don’t believe that the story is over. There is more to be said about Chuck & Sarah.

Likewise, I would not want Zac Levi, Yvonne Strahovski, Adam Baldwin, Josh Gomez and all the rest to stay too long in these roles. However, I would love for them to go out on top, and I think the top is NOT behind them.

Finally, I personally don’t need to have Chuck in syndication. I can watch my favorite show any time I want. But I do want the cast and crew to receive the rewards I think they deserve. Sadly, I’m sure that NBC’s budget manipulations and the Comcast takeover of NBC-U has cut into the monetary rewards significantly. There will be no more Charlie Sheens for quite some time.

And here you thought this was a Sheen-free zone!

– joe

Edit: Joe, I hope you don’t mind but with the talks about online viewing and how much they really count (not a lot admittedly in the whole big picture of things, but count it does), I give you NBC’s TAMI press release for their advertisers. Featured is none other than Chuck:

^Chuck is 3rd best in total TAMI viewing behind The Office, and the Biggest Loser.

“Sources:
Television: TV ROCS; NBC broadcast data is based on Nielsen P2+ TA Impressions using Live + TSV (L7: 9/1/10-1/30/11; LS: 9/1/10-2/13/11). NBCU Cable data is based on Nielsen P2+ Average Audience impressions using Live + TSV (L7: 9/1/10-1/30/11; LS: 9/1/10-2/13/11 only episodes airing in primetime). Internet Streaming Video: [1] NBC.com/Omniture: data is counted based on a 1 stream to 1 episode start relationship and does not count individual chapters (9/1/10-2/13/11); [2] Hulu.com data is counted based on a 1 stream to 1 episode relationship and does not count individual chapters (9/1/10-2/13/11);
[3] NBC Direct: Total # of downloads (STD – 12/12/10). VMD: [1] VOD: Rentrak Ondemand Essentials (9/1/10-2/13/11); [2] Downloads: Carrier Direct (9/1/10-2/13/11) *Note: We don’t have EST rights (EST stands for Electronic Sell-Through or DTB/DTO – Download To Burn/Own) and/or not available on EST: Chase, Chuck, Undercovers, Community, Celebrity Apprentice/Apprentice, Harry’s Law.”

Download the entire TAMI PDF here.

-Faith

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About joe

In my life I've been a professor, martial artist, rock 'n roller, rocket scientist, lover, poet and brain surgeon. I'm lying about the brain surgery.
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78 Responses to Chuck, Renewal, Ratings and Product Placement

  1. OldDarth says:

    That podcast confirmed what many of us suspected. The showrunners were ready to continue the hero`s journey at the end of Season 3 but WB`s decree that the BuyMore be resurrected scuttled that.

    Has there ever been a better example of the Sword Of Damocles. The BuyMore makes it financially viable for WB to continue with the production of the show while creatively the BuyMore is a weed infestation choking the show from moving on to more fertile creative fields.

    • atcDave says:

      I would agree the Buy More stopped being much fun for me by the end of S2, but it doesn’t seem to have stopped them “taking the show on road” at all. And so many of the more casual viewers I speak with love the sort of comedy Buy More brings to the show. So if keeps Chuck in production, its the sort of minor burden I’m happy to deal with.

      • armysfc says:

        dave i agree. its not the buymore itself that give the willies. its what goes on there.

        OD there are plenty of ways the buymore could be used to enhance the show. i thought the idea of a CIA sub station was awesome in the first episode this year. product placement could still be used while a briefing was given on the wall of TVs. there is the product placement and plot line.

        what stifles the creativity is having to use characters in the buymore that no longer fit the nature of the show. to me that’s the thing that hurts the creativity on the show.

      • OldDarth says:

        army there are many ways to skin a cat for sure.

        At other times it is more advantageous to discard the whole carcass.

      • armysfc says:

        OD agreed. but if you have to keep something use it to your best advantage.

      • atcDave says:

        Many of us are still quite happy with that carcass…

      • OldDarth says:

        Prefer a vibrant, growing entity myself.

        Army, agree. If the BuyMore had to stay, use it a different configuration. Play up the CIA Substation, keep Beckman on site, and her deal with Jeff & Lester.

        Creatively the BuyMore is spent. Look at how many of the plot contrivances take place there this season. Last season too. By far the majority.

      • armysfc says:

        OD agreed. i can picture a briefing going on using the wall of TVs. the idiots trying to see whats going on and a greta tossing them about like rag dolls!

      • atcDave says:

        I think you’re taking that allegory awfully seriously. The show is still a great time and a lot of fun for every viewer I’ve spoken with. Not only that, they’ve taken initiative and broken rules throughout show history. I think you’re looking for a sort of seriousness and importance in the show that it has never even aspired to; and the one time they tried tackle something weightier they lost 1/3 of their audience. I think both the show, and the bulk of the audience (yes, that means me) are not built around more serious stories.
        When I say things like “maybe the Buy More (or Morgan) should go away” I hear responses like “but that’s half the fun” or “that’s what I watch the show for.”. Those are not my view points, I’d be happy if the show was just Chuck and Sarah. But as near as I can tell, the majority of remaining viewers are not only very happy with the show, they like the eccentric collection of different characters and moods. I’ve not heard a single one of them wish for tighter “a” plots or deeper mythology; that is for other shows entirely.

    • James Bond says:

      I am with you OD, that is the biggest thing that stopped chuck rivalling lost, the fact that they have to keep the crappy buy more. The buy more has dragged the show down since season 3! Too bad!

      • OldDarth says:

        The moment Chuck decided to be a spy the BuyMore’s creative purpose was finished.

      • James Bond says:

        Oh yeah I agree, that is why I stomached it in the third season because it represented the life that chuck could have if he failed his spy training. But as soon as he passed and got a haircut and awesome suits and started looking awesome and out of sarah’s league then that is when the show should have pulled away. It just goes to show just like nielsen ratings, suits do not care about quality but profibility.

      • atcDave says:

        Geez, of course they care about profitability. Its a product first and foremost. That a great show gets made is pure bonus. They have to design a product that appeals first to network execs, then to viewers and advertisers. It is the entertainment BUSINESS.

      • OldDarth says:

        I agree with Dave on this point, keeping the BuyMore was purely a business decision.

      • atcDave says:

        OD your response just made me laugh out loud, pity no one was here to hear it! I get the feeling your resignation to that situation is not exactly cheerful! On rare occasion we see a show that is so successful show runners are given more leeway to follow their vision, but I think Chuck is destined to always walk the fine line.

      • OldDarth says:

        You are correct Dave and, if nothing else, we can share a laugh together. 😀

  2. atcDave says:

    I would agree Joe that syndication is not a goal of any personal relevance to me, but like the Buy More, if its a target that keeps the show in production its a good thing. One more full season would seem to be a goal WB is shooting for, let’s hope it happens! (we’ll worry about S6 a year from now…)

  3. Faith says:

    Also something of note: according to Matt Mitovich and TVLine, NBC decided to forgo what would have been a The Cape finale on the 28th of Feb for an episode of Chuck instead. Now The Cape’s finale will be televised online only.

    • atcDave says:

      Wow, it isn’t often they pass on completed content; especially in the dire straits NBC is in. Even the latest version of Robinson Crusoe was run off on Saturdays. That really tanked.

      • armysfc says:

        faith thanks! i read the article but it was hard to understand. it sounded like the 28th was supposed to be a 2 hour cape and no chuck. they called it a double header what ever that is. any help?

      • armysfc says:

        dave, i agree it tanked, lol. but if you have a choice to air a 1.2 rating show or a 1.7 show it makes sense. NBC is in dire straights that’s what gives me hope for chuck!

      • Faith says:

        Army a double header just means two episodes in one night. On Monday they will be showing the Event for two hours pre-empting Chuck.

        The Event wasn’t actually supposed to be back so soon but with the Cape #’s they feel they would have better showing with the Event in comparison. Time will tell.

      • armysfc says:

        faith thanks again!

    • joe says:

      That is amazing, Faith.

      Something is different now. I have the distinct impression that the networks realize that they cannot monopolize us like they used to. They cannot “make” us watch anything we don’t want to watch, and no amount of promotion is going to change that.

      Prior to S3 I was really happy to see the promotions for Chuck that were run. Very strong and very nice to see. (Actually, they made my heart race, but that’s just me!)

      But now network promo’s seem much more like a desperate attempt to shore up flagging ratings. It almost seems like a pointless exercise and time/money wasted.

      Can I pat us on the back for a moment? I think our little Chucktoberfest effort last fall actually had a bigger effect than we knew. Television may be a competition for ad. dollars, but it’s also a competition for ad. minutes, supplied by the networks. When we show the advertisers that we are there and watching (and sometimes even buying), it helps *everyone* on all sides of the equation.

      • Faith says:

        Joe, re:Chucktoberfest I think it had a powerful impact. Just last episode we had a mention of directTV in show. The number of sponsors that are vocalized in show and the attention they know we pay to them is different from even that year’s past Subway plugs. They’re spreading the wealth and it’s working. I attribute the “toys” on sponsorship deals alone.

  4. kg says:

    Yes. 1.7 can be interpreted many ways or at least put on a curve and spun somewhat positively in today’s volatile network television realm. As I’ve stated before the Nielson rating system is antiquated and archaic, basically inaccurate. Yet executives and sponsors drool in anticipation.
    Old Darth, Joe, Faith, Father Rick, Thinkling, Dave, me, etc. watch the show faithfully every week. But our we actually counted? As far as I know, there’s no Nielson device attached to my set. Thousands of people and I are apparently lumped together and as I understand we are represented by one pair of eyes. That person stops watching for good, or one week, and BAM the ratings drop. That’s a flimsy way to do business. Don’t you think?

    Anyway, that’s the way things work. My interest is finding out how important it is for us to actually quantify the importance of patronizing Reward TV, watching the episodes again and again on-line and buying the products of the sponsors. Do these things actually enhance the “raw” 1.7 and if so how much? Will it take efforts like this to get a fifth season? (I can’t look beyond yet, one at a time). Or is it an impossible question to ask and something we can’t honestly quantify?

    • joe says:

      Good questions, KG. But I’m thinking that it might work a little differently now. (At least, I’m starting to hope it does.)

      That raw 1.7 isn’t going to change. It’s the network’s interpretation that changes. It’s the advertiser’s understanding of the number that changes. It’s the executive’s decisions that change. I’m hoping it’s the producer’s and directors ability to make decisions in favor of the viewer that changes.

      • atcDave says:

        We do know from discussions after S2 that NBC was swayed by an active fan base. So while the 1.7 number won’t change, “better” viewers do work as a tie breaker.

    • armysfc says:

      kg. i know they count the online numbers. there are problems with the online numbers as well. first is the ad money is less. second how many of those on line numbers are first time watchers? third how much weight do they pull.

      ill try to explain better. on the night any show airs you can make the statement that they are individual viewers/families. these would be the live numbers. now go to the online numbers. as rick keeps saying go to NBC or Hulu and watch it over and over to get the numbers up. that’s the problem with the online numbers (unless they log you IP address and eliminate repeat IP’s. if that’s the case watching it 10 times still only counts as one). i watch a show once live and if i like it once on line. say i go to hulu and watch it 10 times and 10 others do the same. that’s 100 views. you have to believe that the networks know this also. they have to know that these people don’t care in the least about the ads and just want to put up the numbers. so in reality 100,000 people can watch 10 times each for 1 mil views.

      i have no idea how the DVR numbers work, but if its based on what shows were saved to the box i can’t see them counting as more than 1 per box no matter how many times you watch.

      • atcDave says:

        Don’t the commercials ever change with on-line views? It seems to me, they really care more about the commercials you watch than content, so if the commercials cycle, they wouldn’t care if you watched the same content 100 times.

      • armysfc says:

        dave they do change at least on hulu. i knew i had trouble explaining it. i don’t think it matters how many times the commercial gets viewed but by how many. in a perfect world the night a show airs no one leaves the TV for any reason. all the commercials get viewed by all the viewers.the first night a show airs there are 100 viewers. the commercials reach all 100. now on line numbers are at 50 during the week. if they were 50 individuals all the ads reached 50 people. say 10 people watched it 2 times now you only reached 40 people. the ten who watched it 2 times for 20 and the 30 single views.

        while the number of ads and the views remain the same, the percentage of the number of actual viewers gets lowered by repeat viewers. the fewer number of actual viewers means the less chance of sales. if you place an ad do you want it to reach 50 people or 40?

        i know this is a fact. food stores charge vendors a price for shelf location. the shelves at eye level of the average female shopper cost more than the ones above and below them. the reason is because they catch a greater percentage of shoppers eyes. even though an aisle gets the same number of customers those shelves get a higher percentage of looks. thus more sales.

      • kg says:

        Thanks guys. Gives me a better understanding and feeling. It helps the overall resume. We’re a bubble team. I get it. Probably around 50/50 for a fifth season (a spot in the Big Dance).

        Looks like we can get in with a “good showing” (hold the raw numbers and continue building the resume with the on-line viewings, Reward TV and stuff) in the conference tournament.

  5. Faith says:

    TVBTN and Deadline is reporting that Chuck vs. the A-Team (set to 3/14) is being pre-empted for a president’s day special in which all the living presidents are gathered in one stage to honor George H.W. Bush.

    That makes it two weeks straight without Chuck. And the schedule after that is up in the air because I originally figured that Chuck would have a long hiatus post 3/14 only to come back in early April. We know that 4.21 is showing on the 25th so episodes 4.18, 4.19. 4.20 are probably going to be in the weeks before that. Side note: I assumed there would be repeats of Chuck on those hiatus weeks so it’s not completely off the air.

    Still waiting for confirmation via NBCUMV.

    • joe says:

      AAAAAAAARRRRRRRGGGGGGG!!!!!!

    • atcDave says:

      That’s not happy news. This must be a change, my DVR definitely thought Chuck was on 3/14.

    • luckygirl says:

      That was probably the reason for not having a promo after the last episode. NBC is still tinkering a bit with the schedule.

      Speaking of which, they really have to be sweating bullets right now over the possible NFL stoppage. Isn’t Sundays during football season the only night they ever experience ratings prestige anymore? Not to mention the only real way to promote their shows in house.

      • atcDave says:

        Yeah Sunday Night Football is NBC’s only really well rated program.

        But a lot of folks are sweating bullets over a possible NFL non-season. Football is such huge business anymore. Everyone has so much to loose, my money is on some sort of resolution.

    • armysfc says:

      faith thanks for the information! it may not be as bad as one would think. the extra week off now means less time off closer to sweeps month. i figured there would be three weeks off in april now there will most likely only be 2. also DST is the 13th of march. last year it took almost a week for the numbers to recover. this year chuck will not get hit by the change like it did last year. it will return after the viewers have stabilized.

    • uplink2 says:

      Actually not correct. It is the March 28th airing that is being pre-empted. Chuck will air the 14th and 21st. I also hope it does NOT air on April 4th as that is the NCAA finals night. They will then need 1 more week off to hit 4.21 on the 25th.

      • armysfc says:

        the NCAA finals start at 9 pm eastern. unlike the super bowl i don’t see many folks tuning in to the pregame at 8. which may help. fans not wanting to watch the pregame may just tune in to chuck if its on to kill an hour before the game. one can hope.

      • Faith says:

        It’s really all relative. The NBA playoffs start in April so we have to compete with that as well.

    • atcDave says:

      Oh wait, TVBTN is saying it’s the 3/28 episode; that may not be news at all…

      • Faith says:

        Sorry guys got my dates mixed. Still waiting for the NBCUMV confirmation. 😐

        Edit: NBCUMV confirmation for the special:

        UNIVERSAL CITY, Calif. – March 3, 2011 – NBC will present the special “All Together Now: A Celebration of Service,” in an event that honors the importance of American service and volunteerism and also will salute President George H. W. Bush for his leadership in public service, on Monday, March 28 (8-9 p.m. ET). The star-studded event will bring together all of the living former presidents at a public celebration for the first time since President Barack Obama took office.

        Tomorrow the synopsis for what would have been the Chuck episode (new or old) will be up on NBCUMV but with the special, I don’t think there will be one. BTW that’s what I’m looking for in terms of confirmation. It’s their weekly programming schedule and it could confirm if we’re seeing a new Chuck or an old Chuck, maybe a week later.

      • herder says:

        Faith, I’m not so sure about the 21st in any event, usually although not always we would have got the short synopsis for 2.19 Chuck vs the Muuurder on Tuesday or Wednesday, we didn’t, it may still come out tomorrow, but if it doesn’t then not regular Chuck for the 21st. It may be a repeat which may have different rules for synopsises, I’ll wait and see.

      • Faith says:

        Good point Herder.

        I totally forgot the Muurder title. Blanked out on that one.

        As for the repeats, they’re usually revealed the same way as new episodes. I think (not sure) the only difference is we don’t get a short synopsis.

  6. Rick Holy says:

    Thou – our Thous’ computers shall keep re-watching Chuck episodes multiple times on NBC.COM or HULU (but it’s probably better if done on NBC.COM). Thus sayeth me! 🙂

    Yes, the BuyMore is a drag – but it’s there that we see so many of the products that I’m pretty sure are the ones that are offsetting the production cost of each episode. (We can say goodbye to Guitar Hero now – the company that makes it isn’t making it anymore). But without the BuyMore – there would be fewer Subway and Sleep Sheep and other opportunities – which obviously isn’t news to anybody here.

    Agreed that if we are BLESSED to get a 5th season, a “better” use of the Buymore and it’s characters would be peachy. There were SOME good BuyMore moments. Like assigning Roan to “green shirt” duty. That took the cake.

    • patty says:

      I liked when Jeff and Lester fished Casey out of the dumpster. (Also when they were unconcious most of the episode!!) Maybe the writers need feedback about when the Buy More stuff was good so they can tweak it a bit and stop the dumb stuff.

      • thinkling says:

        I liked the whole sleep sheep thing with Ellie and not so Awesome.

        They’ve also used the Buymore after hours, no employees necessary … saves on budget. If it’s just for product placement, an actual Buymore “plot” isn’t necessary. Minimal goofy is fine.

      • atcDave says:

        Comedy is really hard to write. It’s probably even less “by the numbers” than action or drama. When the comedy set piece of the show is only a couple of related gags each week, it’s easy to just bomb entirely. Something like SNL or a sit-com throws dozens of gags at you in short in order, and expects a couple will actually be funny. Chuck has so many things going on so the comedy will never get as much screen time, which means fewer opportunities. When it fails, it often fails for the whole episode.

  7. joe says:

    Faith – Thanks for the edit (and when you have information like that, please feel free to highlight it anywhere you think it’s best!).

    And my first reaction is – -WOW!
    I’m surprised that Chuck trails The Biggest Loser in TAMi. Also, I’m of the impression that The Office is “last year’s news”. I don’t follow it, so I’m not sure how secure it is.

    • armysfc says:

      joe i believe the office is secure by ratings but it’s lead actor, steve carrol is not coming back from what i hear . that maybe be why it’s being considered for cancellation if it is.

    • Faith says:

      Joe if you look at the comparison, Chuck is only behind of one of the other two (BTW there are two different categories for TBL, 10 and 11, 10 is the one that has the second best total) because of the EST numbers:

      • atcDave says:

        That just gets more exciting all the time Faith!

        Couple questions. Why is video on demand so low? I would have expected much better numbers for that.

        And what is EST? That one does not ring a bell, and apparently Chuck doesn’t participate.

      • Faith says:

        Dave, Electronic Sell-Through or DTB/DTO – Download To Burn/Own. Essentially iTunes and Amazon. They have it in smallprint that those numbers either aren’t available or they don’t have rights for them. Since Chuck is owned by WB, I gather it’s the latter and not the former. Which is not to say they don’t get some percentage, can’t imagine them not getting anything whatsoever from either market. Then again it took forever for Chuck to be sold via EST, you have to wonder if that was in part purposely done by NBC to see a bigger stream, etc. numbers.

        VOD is only counted for the week of showing and it’s only counted once. Repeated viewings on DVR don’t count. As for the #, not really sure. 😦

        Edit: I accidentally lumped the VOD with the DVR, they’re separate. VOD are like comcast on demand, etc. Not sure if they’re counted multiple times like online streaming but I do know that DVR numbers, which are part of Live SD+7 are only counted once. And I do believe also subject to Nielsen.

      • Rick Holy says:

        Hate to be the one to rain on the parade, but there is ONE disturbing thing with the TAMI numbers re: CHUCK. Look at how most all of the numbers on the chart are DECREASING with each episode. While “being in 3rd” is AWESOME, seeing the numbers go down with each episode ISN’T !!

      • armysfc says:

        rick that’s true, however you need to look at all the shows in the report. they all went down not just chuck. also keep in mind the dates. this was during the drop we know about. the last 2 are the first 1.7’s eps 13/14 and its a small drop of less than 25k. 15/16/17 are not on there. they got 1.7’s as well. in the next report i bet the numbers vary a bit, they always will.

      • luckygirl says:

        I think at least part of the reason for the drop is because the older episodes have been around longer to be viewed and re-viewed. The numbers count from the time they first aired to whenver they did the chart, I think.

      • atcDave says:

        Thanks Faith, I actually knew the difference between DVR and VOD. You’d think, with my iTunes addiction I could have figured out EST too (the abbreviation is less intuitive, that’s my excuse and I’m sticking to it!)

      • Rick Holy says:

        @armysfc. That’s a little more comforting to see that all the other shows trended downward, too.

        @dave. Concerning Video on Demand – we don’t have it here at the rectory/house – at least not as far as I know – but “Mom” has it with her cable provider – and when I make it home about once a month, we ALWAYS “Video on Demand” some CHUCK episodes. They usually have the most recent three available.

      • atcDave says:

        Yeah its a big advertised feature with Comcast (I’m sure other cable companies too). But I’m a confirmed DirecTV man; how else can a displaced Chicagoan living in Michigan catch the Bears every week!

      • armysfc says:

        faith since you seem to be in the know i cant quibble about the DTO/DTB money. in a way it makes sense for WB to get all the money from them. WB foots the entire bill for the show and NBC rents it so to speak. this is where i may be wrong and if i am some one let me know. i think all ad money (commercials sold) goes to NBC. they then take that amount vs the rental fee to WB and use it to determine the gross profit. when the profit margin gets to small the show goes away.

        the same may hold true for the DTO. WB sell/rent the show to itunes or amazon for a set price per download. besides the rental fee to NBC they need a way to generate income from the show. they may get some money from product placement but i doubt its enough.

    • Faith says:

      Sorry Dave, I didn’t mean to imply you didn’t know the difference between VOD and DVR *blushes* I misspoke overall lol.

      Army, it’s a little bit more complicated than NBC rents it and WB owns it because although they don’t own the show and they do pay for most of the overhead with advertiser money I do know for a fact that NBC has a partnership with a station in Canada to show Chuck. Seeing as it’s international you would expect for that to be solely WB territory but in terms of Canada (specifically), NBC apparently also has some involvement. Though I am uncertain if said partnership involves monetary gain but it’s kind of why I’m thinking EST profits aren’t solely pocketed by WB.

      • atcDave says:

        Faith I didn’t take anything you said as an insult! I was mainly covering for my stupidity, it was all there in the small print. Not only what we’ve discussed, but it even specifies that NBC does not have the rights to EST on Chuck, so it will always be “not applicable” to the network (although it does impact revenue stream to WB, so it effects their potential selling price to NBC).

      • Ernie Davis says:

        One thing that is telling is that the sale of NBC to Comcast apparently forced the issue of domestic EST for Chuck. As part of the Comcast deal Comcast/NBC had to agree to make their content available for EST to Apple and Amazon. In other words NBC couldn’t establish a monopoly on their broadcast content for the benefit of Comcast. It seems then that NBC then must have had veto power on EST at least domestically as part of their obtaining the domestic broadcast rights. It’s probably complicated, but as part of that I’d guess that they also had or have a financial interest in EST as part of the agreement, at least for a period of time.

  8. atcDave says:

    Joe (oops, I guess that was Faith!) I was just looking at your TAMI numbers and they are interesting. Streaming is a bigger chunk than I expected. It’s also very encouraging that Chuck’s numbers are so strong. Makes me think S5 isn’t such a long shot after all.

    • armysfc says:

      dave, i agree on that. one thing i don’t get is the TV numbers. if neilsen says we got 1.7 or 5.5 mil, where the heck do the other 3 mil come from? is the TSV what ever that is? anyone?

      • atcDave says:

        My guess is those are plus 7 numbers as opposed to same day; that is, they’re counting all views in the week after air date. We’ve always heard Chuck has extremely good DVR numbers (of course, advertisers prefer live numbers, commercials never get skipped that way…). On an unrelated note, I’ve also heard Chuck is the most pirated show on television, which doesn’t help us at all!

      • joe says:

        Dave, perhaps this is wrong. I’m not 100 percent sure that the advertisers don’t consider about pirated views. Think what product placement in-show means to them.

      • armysfc says:

        Joe sad but true. then again the sleep sheep will still be in the pirated version as well!

      • luckygirl says:

        I don’t think they meant Chuck was continuously the most pirated. They simply wrote the article on a Tuesday so the Monday shows would be the most pirated. It changes from day to day depending what was on the previous night. I just checked the site they referenced and right now on I think its Criminal Minds and Modern Family.

      • thinkling says:

        I wonder how much pirating is domestic and how much is overseas?

      • armysfc says:

        thinkling, the best answer i can give is this. many over seas countries do have to obey our copy right laws at all. many of the down load sites are located in these countries. i know one (very large) is located in denmark. while they will on occasion delete files that are protected there are many ways around it. if a DVD is produced it has a known amount of data on it. lets use 7.0 GB. what the pirate will normally do is break it up into smaller rar files of say 1.0 GB or less depending on the site. they then add a text doc or picture to the rar file changing it size from 1.0 GB to sat 1.01GB ( just using easy numbers). since the known amount is 7.0 GB the programs used to search for a file that size will over look the larger files as not the right one. then its down loaded. it is still illegal to own the pirated copy.

        they also some how reduce the size as well sometimes to less than half. you get a smaller picture and not HD but you can watch the show. my guess is its mostly down loaded here vs over seas.

  9. Rac2873 says:

    If you plot the TAMI ratings they look bad. Look at the decline from Gobbler to Seduction. We lost 3 million views just like that. Coincidentally
    This is the time the 1.7’s showed up.

    • armysfc says:

      community lost 4.5, parent hood lost 5, 30 rock lost 5, office lost 6, outsourced lost 5, harrys law lost 12. no matter how you track it NBC loses every week. as i said before the last 2 for chuck both 1.7’s only differ by 21k. which is as close to even as you can get i would think when dealing with large numbers.

  10. patty says:

    My VOD (Verizon FIOS) is set up so that you can’t skip the commercials (or pause rewind etc.) If it will help I can run it SEVERAL times on VOD instead of using the version in my DVR. Also I think the drop may at least partially coincide with the time it first became available on ITunes.

    • Rick Holy says:

      Yep. With VOD you cant “skip” the commercials – or pause or fastforward or rewind – at least that’s my experience with “Mom’s.” So yeah, go for viewing with VOD. Every little bit helps.

  11. amyabn says:

    Just wanted to note that The Event was a non-event last night. It only managed a 1.4. Full specs at tvbythenumbers.com Harry’s Law didn’t do terribly well either. I hope this, along with Faiths numbers above, will bode well for Chuck Season 5!

    • Anonymous says:

      Not meaning to bash on Harry’s Law, but it should have done better than it did. When it first started, for the first few weeks it was in the 2.1 range against repeats, then when it was facing first run competition it was getting 1.7/1.8 demos. Last night it was facing repeats of Castle and Hawaii 50, should have done better than 1.8, personally I was expecting a 2.0/2,1. If Chuck was against all repeats and kept at 1.7 I’d be worried.

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