As we wait with baited breath for NBC’s decision on renewing Chuck (boy, this is really getting old btw, year after year of nail biting!) I was inspired to take at look at the fandom. More after the break.
Chuck fans are legendary, and I say that humbly as one of them. The cross section of humanity is broad. We have a well educated demographic, a bit older than I think they want, loyal, dedicated, and amazingly creative. We have international fans who also share our passion.
Two years ago fans rallied with the Subway campaign, “Finale and a Footlong.” There was also the charity drive, “Have a Heart, Save Chuck” in which fans donated to Subway’s favorite partner charity, the American Heart Association, in the name of our favorite nerd, Chuck Bartowski. Fans raised over $18k! This was different than other fan campaigns. No sending in peanuts ala Jericho. Chuck fans made a difference while making a point. Some fans tried the flash mob idea.
Chuck consistently wins fan poll after fan poll, and another effort is underway to try and get Yvonne the recognition we feel she deserves with an Emmy nomination.
More than one fandom and many of the readers over at TVBTN agree that the Nielsen system does not adequately represent viewers and their habits, regardless of what show you are fighting for. We’ve been introduced to NBC’s TAMI system (thanks Faith), which at least takes more of the online and dvr habits into account.
So if you don’t feel you are being counted, what do you do? This last year, we have gone after advertisers, thanking those who support the show, and seeking out those who we think would match the feel of the show as well as us, as consumers. With the ever expanding use of social media, I am excited about flipping the script on the industry. Who knew that the nice folks who make the Sleep Sheep have a Facebook site?
There is another Twitter campaign going on. #NotaNielsenFamily with @WeGiveaChuck. We here at ChuckThis like it. They ask that we tweet responsibly. Basically while you tweet “I saw your ad during #Chuck on @NBC. Thank you #NotaNielsenFamily,” or any variation you prefer, they ask that you only do it once. More importantly, take a photo of the products you did buy (small item stuff that we can all purchase, like Dove chocolate, or Tide To Go Stick) and tweet a photo of it to the advertisers. During Chuck vs. the Wedding Planner it was a rousing success. The in-show sponsor, @SuperShuttle in particular was floored. Yesterday Super Shuttle linked on their account the EW article chronicling the campaign. I believe any and all campaigns, though it might not singlehandedly save the show, helps it.
Take a minute to review our Thank the Advertisers section of the blog. We have the opportunity to be that vocal minority to communicate with sponsors. I already contend that we are a much larger group of fans than we are credited for (via Nielsen), but the key lies in spreading the word.
I’m proud to be a Chuck fan and I’m proud of the out of the box thinking that has gone into trying to save the show. Keep the ideas coming! We are running out of time.