Well This Is Interesting
This morning brings a quick news brief, via Twitter, from TV By The Numbers:
Comcast chief Steve Burke said Comcast plans to spend $200 million more on NBC’s primetime lineup this year than former owner GE spent last year. Burke says the difference between winding up in third and fourth place could mean “hundreds of millions” to the company’s cash flow.
I’m no businessman; I’m just an underemployed rocket surgeon. But it seems to me this is an indication that Comcast’s strategy is to fertilize the ground that was planted by GE. Could be a good strategy.
Please read the article for yourself. It’s pretty clear that, with the same number of pilots as last year (21), the money must be going into promotion and show budgets (I’m assuming that executive salaries are not a part of this equation, but part of a different accounting).
This can’t be a bad thing for Chuck, or any other show in the NBC line up.