Or, Maybe Comcast
I ran across this, today (and then I backed up and ran over it again – ta-da DUM!). In brief, it’s bad news about lay-offs for the staff of the Tonight Show. Here’s the money quote:
So what happened to merit the downsizing? “I don’t think ad sales are off. I just think the people who bought this company, Comcast, wants to go through everything at NBC and get their money back,” an NBC insider tells me.
This caught my attention because of a controversial move, involving Jay Leno’s return to The Tonight Show in March of 2010, that went a long way to assuring Chuck would have a 4th season.
Many of you remember the connection. Now, the original source of this quote appears to be gone from the Interwebs, but back then, I quoted ratings analyst Todd VanDerWerff, who noted that then NBC big-wig, Angela Bromstad, was giving us good signals in the wake of all the changes happening at NBC-U.
…it sure seems as though “Chuck” is going to be the least of NBC’s worries. And given that NBC has many, many worries, what with the whole “Jay Leno Show” implosion, it sure seems as though “Chuck” being a consistent performer with a dedicated audience is going to be enough to keep it around for a little while. And because Season 4 usually equals Season 5 (the better to get to 100 episodes and big syndication dollars), I’d say we “Chuck” fans are in good shape.
(The fuller quote and Angela Bromstad’s musings are here.)
I can’t help but think that it all played out the way I generally thought it would and wrote about at the time, except for one thing.
It now appears that neither NBC-U nor Comcast has learned a thing about it’s viewers since then.
Sorry. Was that too blunt? I’d like to ask the fans a question. Is there any show you’re watching now on NBC that captures your attention the way Chuck did? How about – captures your attention at all?
The principles here at Chuck This! had a very nice conversation among ourselves the other day about the current flock of shows. Although there are some good shows on (TBBT, White Collar, Castle and others were mentioned favorably), we all noted that nothing is grabbing us like Chuck did. Well, I don’t think we expected that, but we certainly hoped that something would come along. It hasn’t. Nothing close. The machinations at Comcast and NBC-U make me think that it won’t soon, either, and Comcast’s actions today underscore my pessimism.
Back then, in March of 2010, I was hoping that Comcast would come in and change things for the better. I was hoping that they’d see an audience, the one that was watching Chuck, and recognize a clientele that has not been well served. I thought they would see an audience that reacted positively to a quality show that addressed their views and concerns. I was hoping they’d see a market.
Speaking frankly, we no longer need to watch shows that offer us less. Chuck has set the bar that high. When it comes down to it, You – you need us. Please give us a reason to stay with NBC.
After looking at the new fall offerings (and even last season’s survivors), I’m not sure they listened.